I am one enthusiastic woman, heavily supporting the two-thirds
gender rule being pushed for in parliament. For a change we are not focusing
on blows being handed down by opposing political figures to their playmates.
However, I
frown when I look at how misrepresented women are in the media houses. The
Kenyan media sector has been in existence for over 100 years yet the voice of
women is still being stifled to date. The international sphere is run by men
and so the agendas of the other gender are rarely addressed with the
seriousness they deserve. Out of the 110 media owners, how many are women? Do
we ever wonder how many women are even at top-media management levels in Kenya
or do we just join the bandwagon and scrutinise the female news anchors
searching for flaws to belittle them?
It saddens
me to read statistics stating that only 19% of views read or heard in the media
are by women. To what extent will the women continue being marginalised?
Forgive me for pulling my feminism hat on but if only men’s views matter then
how is gender empowerment ever to thrive? Are we fighting a lost cause? Sadly,
the views often perceived to be important are those of men yet they claim to be
at the forefront championing for gender equality. At the education level, only
one out of every five journalism graduates is a man. Paradoxically, the creme
De la creme of media are men!
This fungus
is widespread across all media houses. Only a handful of female news anchors,
reporting prime time news, still have hairline; constantly adorning weaves and
thick makeup to bring to lure an audience. Media houses thrive on high ratings.
What does this mean for the female journalists that stand in front of the
camera? Do they have to continue being plastic to remain relevant to the media
houses? Whatever happened to Catherine Kasavuli? Grew too old to captivate
audience? How many female writers have their stories taking the lead in the
newspaper hard news section?
Women are
not to be viewed as objects of desire. I
long to see more women take charge, not just host shows or write feature
stories or fashion columns, but rather be more involved in development and
policy-making within the top level in the media. Moreover, the media houses
have a mandate to educate their personnel on equal treatment of female and male
news makers. More airtime should be dedicated to informative shows that
advocate for social change to enable the girl child rise in society without
being discriminated.
My rant for
the week!
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